Blink and you’ll miss it. Situated on a remote stretch of U.S. Highway 90 in West Texas, the so-called ‘Tiny Target’ or ‘World’s Smallest Target Store’ has become a pilgrimage destination for curiosity seekers and art enthusiasts alike.

Big Bend Country is known for its dark skies and wide open spaces, but it’s drawing more and more artists seeking inspiration from natural beauty and freedom from the distraction of “big city” life.

Sometime in 2016, the big box’s iconic bullseye logo and word mark went up on an abandoned cinder block railroad building near the town of Marathon, in Brewster County.

It’s reportedly an answer to the nearby Prada Marfa art installation.

Whether the work is the social commentary of an anonymous artist or simply a public prank, doesn’t seem to matter to fans who post selfies and reviews online.

Whoever is behind the ‘Tiny Target’ has never come forward.

The views expressed in this blog do not necessarily reflect the views of KLTV/KTRE-TV or Gray Television. They are solely the opinion of the author. All content © Copyright 2020 Lane Luckie