Why is there a Prada store in the West Texas desert?

Perhaps you’ve heard of Prada Marfa on social media?

Not far from the West Texas town made famous by its mysterious lights on the horizon, another landmark is drawing people to the remote desert community.

Established in 2005, the single room structure is the vision of artists Elmgreen and Dragset. The art installation has become one of the most conspicuous symbols of pop art in the Southwest.

Modeled after an actual Prada boutique, the sculpture features luxury goods from the fall 2005 collection.

The desert landmark is actually located about 34 miles from Marfa, near the town of Valentine.

It was never intended to operate as a functional store — as the door is inoperable. It has been targeted by numerous vandals over the years. In an attempt to deter theft, the handbags have no bottoms and all of the shoes are right-footed.

Cameras and an alarm system have also been installed.

Visitors from around the world, including celebrities like Beyoncé, come to snap selfies and attach locks to the chain link fence surrounding the building.

The views expressed in this blog do not necessarily reflect the views of KLTV/KTRE-TV or Gray Television. They are solely the opinion of the author. All content © Copyright 2020 Lane Luckie


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